The one thing you can’t avoid when working online is Copy Writing. Every page needs a summary, every video needs metadata. Then there are keywords, alt, image and anchor text, all are so important for SEO (Search Engine Optimization). But internet marketing is about controlling expectation in your message. The right message will bring happy customers to your site, the wrong message can be costly. Take Adwords for example. The right title and ad copy can bring in exactly the right audience for your content, but a poorly written and targeted ad ring up a hefty bill without converting any sales at all.
The internet takes copy writing to a whole new level of marketing strategically. Christopher has studied the ins and outs of organic and paid advertising online and has developed a keen sense of internet copy writing.
